At launch, VRV featured a broad bundled content offering- different branded channel options- Crunchyroll, Funimation, DramaFever, Roosterteeth, Shudder, Mondo, SeeSo, Nicksplat, Boomerang, HiDive, and Cartoon Hangover, that gave audiences a one-of-a-kind fandom-based SVOD service. 

 

We had a few goals: 

Build awareness (educate).

Make noise, Get people talking.

Drive usage: Invite new users to check VRV out. 

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Role: Lead cross-functional teams in concept/creative development and strategy. Also worked collaboratively with various marketing and programming leads to ensure alignment and consistency of creative output.