The 2022 content season was unique- Crunchyroll had a loaded anime slate that over-indexed in its appeal to both new and veteran anime fans, creating an opportunity to engage and captivate the largest audience ever!

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Goal: To combine titles in a meaningful fashion, thus amplifying the energy and emotions that this supercharged content season inspired in our fans and newbies. 

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Role: Led multidisciplinary teams to develop key creative assets for numerous channel activations worldwide.